Pop Quiz: What is the correct time it takes the average Web site visitor to develop a first impression of a website?
A) 2 seconds B) 6 seconds C) 300 milliseconds
Well, according to recent research study by the Missouri University School of Science and Technology, the answer is C: 300 milliseconds.
If your website’s functionality and design fall flat, a visitor will bounce FAST!
Have you ever looked around a room and noticed people on their smart phones, staring at the screen intently, zooming, panning with their fingers, scrolling up and down, squinting, clicking links and waiting for something to happen? It’s kind of funny to watch, actually!
Have YOU ever done that? I have. You locate the site that you are looking for, but then you need to zoom in, pan around in frustration, and further search for the information you wanted, but nothing loads correctly? Have you ever just given up out of frustration and moved on to another site? I have.
