Pretend for a minute that you are searching for a divorce attorney here in Northern California. Your Google search shows several family law attorneys in your area. You review a couple of law firm Web sites. One is a nice looking site but standard, with attorney bios, a list of the law firm’s practice areas and generic on its approach. The other site is similar, but also features a lot of content that is relevant to what you were searching for: family law FAQs, articles on related topics for family law, a blog by the managing partner, etc.
Which law firm would you decide to contact? I’m guessing you might prefer to explore the latter site. However, content alone—no matter how compelling—isn’t enough. It also needs to be refreshed on a regular basis. Here are the top 3 reasons why fresh content is a key factor in your overall online marketing strategy.