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LAWYER MARKETING FOR SAN FRANCISCO BAY AREA LAW FIRMS

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Northern California Attorney Marketing Blog

News, insights and tips about online marketing for Northern California attorneys

Top 3 Reasons to Regularly Add Fresh Content to Your Law Firm Website

Pretend for a minute that you are searching for a divorce attorney here in Northern California. Your Google search shows several family law attorneys in your area. You review a couple of law firm Web sites. One is a nice looking site but standard, with attorney bios, a list of the law firm’s practice areas and generic on its approach. The other site is similar, but also features a lot of content that is relevant to what you were searching for: family law FAQs, articles on related topics for family law, a blog by the managing partner, etc.

Which law firm would you decide to contact? I’m guessing you might prefer to explore the latter site. However, content alone—no matter how compelling—isn’t enough. It also needs to be refreshed on a regular basis. Here are the top 3 reasons why fresh content is a key factor in your overall online marketing strategy.

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Tips to Increase Search Engine Visibility for Your Northern California Law Firm

Get found, build your brand, and convert more and higher quality clients

Happy Monday!

Have you ever wondered why your law firm’s website doesn’t show up in the major search engines? Or perhaps your website does show for certain popular search terms, but you are not seeing much success with new prospective clients contacting your firm from the Internet? Could it be that the Internet just doesn’t work as a tool for quality lead generation for attorneys?  Or is it possible that something is missing from your current strategy?

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